PRODUCT

At Ideal of Sweden, we strive to integrate aspects of sustainability into our entire product value chain. We believe that fashion and functionality should coexist with a deep respect for our planet. By continuously challenging ourselves and exploring innovative, circular methods, we work to reduce our environmental footprint while delivering reliable, high-quality products that last.

CONSCIOUS DESIGN & CIRCULAR MATERIALS

Our journey towards responsibility means actively phasing out virgin materials and transitioning toward a more circular product model.

We have focused heavily on replacing virgin plastics in our fashion cases by utilizing post-consumer recycled polycarbonate as the main component. This material delivers the exact same durability and premium performance our customers expect, while effectively reusing waste.

We maintain a strict zero-tolerance policy for animal-derived materials, animal by-products, and animal testing. Our premium animal-free alternatives significantly reduce the waste, pollution, and carbon footprint associated with traditional leather production.

[url data-url=https://images.idealofsweden.com/2026/06/24114244/2026-Animal-Welfare-Policy.pdf]Animal Welfare policy

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From biodegradable, non-toxic Thermoplastic Polyurethane (TPU) that provides excellent shock absorption, to 100% fluoroelastomer-free and PFAS-free silicone, we carefully select materials that offer both aesthetic appeal and environmental benefits.

LOCAL LOGISTICS

At Ideal of Sweden we primarily operate through business-to-business partners and e-commerce sales channels. We recognise our responsibility to offer low-carbon delivery solutions. One way we're addressing this is by striving for efficiency improvements in last-mile deliveries.

We have made it happen by consolidating shipments to nearby locations and selecting shipping modes that reduce environmental harm, and partnered up with multiple courier organizations that constantly offset their carbon emissions. Using electric vehicles or alternative fuel vans for longer distance in-country deliveries and transport parcels on foot, by e-bike or through non-emissive and shared delivery systems in urban centres.

Our efforts have resulted in significant progress in all of our core markets such as Sweden, Germany, Norway and the Netherlands.

PARCELS

At Ideal of Sweden we have significantly enhanced the sustainability of our parcels by focusing on two key areas; packaging and transportation efficiency. We have implemented measures to reduce waste by incorporating a higher percentage of recycled materials in our parcel packaging. This has resulted in a more environmentally friendly approach, as well as promoting a more responsible use of resources. These efforts reflect our commitment to sustainability and a desire to reduce the company's impact on the environment.

The operations at our warehouses in central Sweden and the Netherlands have been aided greatly by the use of innovative and sustainable packaging appliances. These appliances use an automatic carton packaging system that creates dynamic cardboard boxes from a continuous corrugated fanfold, which improves the efficiency of the packaging process. This technology is one of the most sustainable in the industry and reinforces the company's commitment to environmental protection and sustainability. With these machines, Ideal of Sweden is establishing itself as a leader in sustainable packaging solutions, by using a minimum amount of corrugated material, avoiding the use of plastic materials and ensuring that shipped parcels take up minimum space in the transport network.

Our company has implemented on-pack recycling labels to support customers in correctly disposing of recyclable materials. We strive to promote sustainable behaviors by encouraging the reuse of packaging materials in e-commerce returns. This method significantly reduces the amount of single-use packaging as well as paper waste because most of the packaging and pre-printed labels simply end up in the waste bin.

PRODUCT USE-PHASE

Longevity is one of the primary considerations in developing our product range, from the choice of raw materials to manufacturers, and the product's actual use.

At Ideal of Sweden, we have a selection of products that can be mixed and matched so that our customers can update the look of their already owned products, and by so, extend the use-phase of their already previously purchased items.

On our website, we also provide a product care-guide for our customers, to inspire them to extend the product use and reduce the impact of disposal.